Exploring tradition and Japanese culture to revitalise and communicate ASIJ's Brand to Primary school, High school and alumni students. Meanwhile being conscious of the heritage since being founded in 1902.
Expanding Massey Universities Student Services branding further through animation, illustration and videography to create clearer communication of the services available to students.
Happy Hapu is a hypothetical brand to reduce poverty in New Zealand. This would be achieved through 'bringing the Marae to you' - Offering children in need food meanwhile restoring Maori culture.
I have explored how brand identity design can be used to make an undesirable product desirable. By using engaging illustrations, Monarch aims to lower the stigma around spirulina and drive behavioural change to making healthier food choices. Monarch is spreading the awareness of a nutritional, balanced diet.