Product Design | Brand Values & Guidelines

The aim of this product design was to demonstrate the transformative power of brand identity design. This was showcased by using visual communication design as a tool to make a less desirable product, highly desirable. I illustrated this concept through a series of visually captivating and contemporary designs that were strategically crafted to reflect nature and outshine competitors. Monarch, as a case study, aimed to diminish the negative associations surrounding spirulina and enhance its appeal.